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Article #21: Trading Psychology

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Dear Fellow-Trader. direction its taking. And thus, there are
This is a topic that is crucial and two crucial emotions that come into play
vitally important to trading. and that we have to be aware of. Fear and
Its a Market of Emotions and 90% of all Greed!
trading is based on psychology! Fear:
Thats a fact just like it is a fact that The problem is that we all want to
90% of all traders who ever trade lose succeed and when we do make a loss, it is
money and that 10% actually make a total easy to let those losses effect us
loss going bankrupt. If the first number emotionally out of fear to lose even
doesn't set off your alarm bells then the more.
second definitely should. In this case, a trader exits a trade as
But why is it then that such a large soon as the market hits the slightest
number of traders get driven by bump even though the broad market is very
psychology and fail? Intelligent people bullish and the fundamentals of the
with a high level of education watch company hes trading are good. So instead
their trading accounts erode taking one of being patient and waiting for the
loss after the other. trade to go up again, he sells and
So why do traders fail? accepts the initial loss out of fear of
Without Education And an Understanding of losing even more.
The Psychology of The Market Your Chances Fear of losses can also show up in the
of Profitable Trading are Profoundly following way.
Limited! Irrespective of any rationality, a trader
While the trading instruments that make holds on to a losing position for too
up the market have no emotions, the long hoping for it to go up again. Even
individuals that trade those instruments when the news and fundamentals are
are human beings and are very emotional hopeless he wont give up forgetting that
by nature. Realizing that the human this attitude can easily lead to a total
emotions of fear and greed often drive loss.
prices up and down, allows one to begin In another case, fear can also manifest
to understand how to position oneself on itself in not wanting to miss the boat
the right side of the market. Because and quickly jumping on. This can very
humans are very emotional, they often often be observed by novices who listen
make rash decisions that end up being the to tips from friends and TV, where so
wrong decision. called experts or shall I rather say,
Every day theres huge struggle being opinion makers speak up trying to
waged in the markets. A struggle between sweet-talk you into a trade.
the bulls (buyers and the bears A trader sees the market go up rapidly
(sellers). Bears want to get top dollars and confirmation is all over the news.
for their equity, while the bulls want to The excitement of a rising market is in
pay as little as possible. In order for a full swing. Afraid of missing out, the
transaction to be completed, one has to trader makes a hasty decision and dives
give into the others terms. If a greedy right into a trade.
bull gives into a sellers terms because Greed:
he feels he just has to own XYZ stock, Becoming euphoric when you hit a winning
the price goes up. If an eager bear gives trade is almost as detrimental as
into a buyers terms, the price goes down. becoming depressed when you have a losing
This is nothing new. Its basic economics. trade.
Its supply and demand. In this case a trader is actually afraid
Because both buyers and sellers are, more of losing a profit. He holds on to a
often than not, basing their buying and winning position for too long. His trade
selling decisions on emotions, eventually is doing so well that he just cant get
these emotions will culminate and a trend enough. He may have made a 100% profit
will reverse. For example, when a stock and now expects to make another 100%. And
is in an uptrend, there will be a point when his position goes down below this
when the trend will become apparent to magic mark, he still holds on hoping for
everyone. At this point there will often his trade to go back to 100% again before
be one last buying frenzy as greed takes he sells instead of accepting say, 90%,
over in fear of missing the boat. It is which is darn good too!
precisely at this point that the trend But what was a 100% profit can easily
will often reverse. become a total loss if you let greed take
The same is true of a downtrend. Before a control!
stock hits bottom, there usually is a Ive seen traders that have watched their
panic-kind-of-selling as fear takes over profits erode without doing anything
and the weak run for cover. Once all the about it. They held on to their positions
weak have thrown in the towel, the stock right up to an almost total loss. Very
is free to rise again. This behaviour can often they then say: Oh well. my trade
be observed time and time again. has gone down so much now, whats the use
Often a stock doesnt just drop because of selling? I wont get much out of it now
everyone starts selling. It begins to anyway, so I might as well keep my
drop because everyone stops buying, at position. Well, I guess in a way hes
which point the price has to come down to right because by this time his stocks may
entice more buyers. As the price begins have more value being used as wall-paper.
to decline, the selling begins to pick In another case, fear of losing out on a
up, forcing the price even lower. It isnt profit may even cause a trader to sell a
until all the sellers are flushed out of winning trade too soon. As soon as his
the market that the selling stops. Now position went up a few percent, he bails
the demand for the stock becomes greater out.
causing it to rise again and attracting So watch out for fear and greed. These
more and more buyers. two guys arent good advisers and theyre
If you have ever looked at a significant not the way to trade!
market bottom like the one after And so. As traders we have to be rather
September 11, 2001 (9/11), you will impartial.
notice that the selling pressure We have to accept that there will be
increased significantly due to the losses just as there will be wins in any
emotional insecurity of what might happen ones trading career!
next. Once the selling became exhausted, Reaching the stage where you can
prices stabalized and the crowd began to comfortably accept losses, and knowing
buy the market in droves. that you have a good trading system that
Getting A Grip On Emotions will also produce profits most times in
As individuals we have to realize and the longer term is the state we all have
accept that we have no control and to aspire to.
influence over the market nor the






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