| Americans are known for their short
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| | what people will see when they approach
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| attention spans, and this is certainly
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| | from the aisle, what they see when they
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| true at the trade show exhibit hall.
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| | step inside the booth, and at the back
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| With a crowded trade show display floor
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| | wall.
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| bursting with hundreds of trade show
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| | Add excitement and pizzazz to your trade
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| exhibits, the essential job of the
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| | show graphics by using color and
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| exhibitor is to attract immediate
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| | movement. Avoid boring graphics.
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| attention with a compelling trade show
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| | Use appropriate models and messages that
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| exhibit display.
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| | match your industry standards.
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| Finding a fast way to capture visitor
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| | Pay attention to lighting - have a
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| interest with an exciting trade show
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| | clean, well-light trade show booth as
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| display booth is quite a challenge. Trade
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| | people are attracted to light.
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| show attendees want a quick fix. Catchy
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| | Make your trade show booth the place to
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| trade show graphics can give a bold
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| | be - people want to be where the action
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| deliverance of message and humor can be
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| | is -and they want to be part of the
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| used effectively too; but the trade show
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| | action.
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| exhibit also has to be consistent with
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| | Avoid being too product focused. It is
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| the exhibitor company's marketing
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| | best to highlight the application of what
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| message.
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| | your product does, rather than relying on
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| To be successful, the trade show booth
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| | an unknown product name. The former
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| design must answer the visitor's three
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| | Nellcor Puritan Bennett medical equipment
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| key questions -- who the exhibitor is,
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| | company wanted to feature their new
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| what they do, and why a visitor should
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| | product, N1000, at a trade show. But
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| spend time inside the exhibitor's trade
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| | instead of using the product name, N1000,
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| show booth.
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| | they showcased graphics that featured its
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| According to Karla Krause-Miller,
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| | application--capnography, a noninvasisve
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| Director, Cappa and Graham, Inc., a
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| | analysis of Co2 saturation. Visitors
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| professional event planning company in
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| | were better able to understand what was
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| San Francisco and Silicon Valley, the
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| | inside the trade show display. Nellcor
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| psychology and strategy of trade show
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| | was smart to focus on N1000's application
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| booth messaging is the key to success at
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| | rather than rely on a product name
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| a trade show. She advises that one
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| | unknown to potential visitors.
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| follows the guidance from experienced
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| | Remember, it's up to you to decide what
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| account managers to stay on track for
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| | your trade show exhibit display will do
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| achieving a successful trade show
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| | to relay your company's message. If you
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| display. Here are a few of her tips for
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| | follow the above rules, you can have a
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| exhibitors:
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| | successful trade show experience; whether
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| Focus on the big picture of what you
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| | you have a pre-owned trade show exhibit
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| want to have happen at the trade show.
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| | display, a custom trade show exhibit, a
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| In other words, keep your company's trade
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| | custom modular trade show booth, a
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| show marketing goal in mind when planning
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| | portable or pop up trade show exhibit
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| a trade show display booth.
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| | display, or a trade show display rental.
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| Avoid common trade show graphic
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| |
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| mistakes, such trying to explain your new
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| | This trade show exhibit advice holds
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| product by putting too much information
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| | true wherever you have your next trade
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| in your trade show graphics -that is the
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| | show --whether the show is in Orlando or
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| job of your trade show booth staff.
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| | the Las Vegas Convention Center, the
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| Make sure your trade show graphics are
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| | Moscone Center in San Francisco, the
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| readable from a distance of 10' away and
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| | Santa Clara Convention Center or the San
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| from 8' above. Be sure to design your
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| | Jose McEnery Convention Center.
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| trade show booth with people in mind -
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|
