Different types of psychology


Trade Show Display Success Strategy

Americans are known for their short attentionthey see when they step inside the booth, and
spans, and this is certainly true at theat  the  back  wall.
trade show exhibit hall. With a crowded
trade show display floor bursting withAdd excitement and pizzazz to your trade
hundreds of trade show exhibits, theshow graphics by using color and movement.
essential job of the exhibitor is to attractAvoid  boring  graphics.
immediate attention with a compelling trade
show  exhibit  display.Use appropriate models and messages that
match  your  industry  standards.
Finding a fast way to capture visitor
interest with an exciting trade show displayPay attention to lighting - have a clean,
booth is quite a challenge. Trade showwell-light trade show booth as people are
attendees want a quick fix. Catchy tradeattracted  to  light.
show graphics can give a bold deliverance of
message and humor can be used effectivelyMake your trade show booth the place to be -
too; but the trade show exhibit also has topeople want to be where the action is -and
be consistent with the exhibitor company'sthey  want  to  be  part  of  the  action.
marketing  message.
Avoid being too product focused. It is best
To be successful, the trade show boothto highlight the application of what your
design must answer the visitor's three keyproduct does, rather than relying on an
questions -- who the exhibitor is, what theyunknown product name. The former Nellcor
do, and why a visitor should spend timePuritan Bennett medical equipment company
inside  the  exhibitor's  trade  show  booth.wanted to feature their new product, N1000,
at a trade show. But instead of using the
According to Karla Krause-Miller, Director,product name, N1000, they showcased graphics
Cappa and Graham, Inc., a professional eventthat featured its application--capnography, a
planning company in San Francisco and Siliconnoninvasisve analysis of Co2 saturation.
Valley, the psychology and strategy of tradeVisitors were better able to understand what
show booth messaging is the key to success atwas inside the trade show display. Nellcor
a trade show. She advises that one followswas smart to focus on N1000's application
the guidance from experienced accountrather than rely on a product name unknown to
managers to stay on track for achieving apotential  visitors.
successful trade show display. Here are a
few  of  her  tips  for  exhibitors:Remember, it's up to you to decide what your
trade show exhibit display will do to relay
Focus on the big picture of what you want toyour company's message. If you follow the
have happen at the trade show. In otherabove rules, you can have a successful trade
words, keep your company's trade showshow experience; whether you have a pre-owned
marketing goal in mind when planning a tradetrade show exhibit display, a custom trade
show  display  booth.show exhibit, a custom modular trade show
booth, a portable or pop up trade show
Avoid common trade show graphic mistakes,exhibit display, or a trade show display
such trying to explain your new product byrental.
putting too much information in your trade
show graphics -that is the job of your tradeThis trade show exhibit advice holds true
show  booth  staff.wherever you have your next trade show
--whether the show is in Orlando or the Las
Make sure your trade show graphics areVegas Convention Center, the Moscone Center
readable from a distance of 10' away and fromin San Francisco, the Santa Clara Convention
8' above. Be sure to design your trade showCenter or the San Jose McEnery Convention
booth with people in mind - what people willCenter.
see when they approach from the aisle, what



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