| Social Bookmarking websites rely on the | | | | submitted to the sites that pass the most |
| democratic nature of the web to structure | | | | link equity and that have large enough user |
| information in such a way that is easily | | | | bases to add value to your website. |
| digestible and requires less effort than | | | | |
| before. Such sites, including reddit.com, and | | | | When working with a social bookmarking |
| allow their massive user base to vote on web | | | | provider, it is imperative that the company |
| pages and as those web pages gain more | | | | employs only manual techniques in promoting |
| votes, their position in the site increases. | | | | your website. Should you work with a provider |
| As a marketing tool, the power of such | | | | that uses software as part of their process |
| websites is threefold. On one level you gain | | | | of promoting your site, then not only will |
| direct traffic from the sites that are | | | | your links be removed from the sites, your |
| linking to you, on another level you gain | | | | domain will also be banned; meaning that |
| brand exposure and acknowledgement that you | | | | your chances of being able to leverage |
| are an accredited website, while on the third | | | | bookmarking sites will be removed |
| level you increase your websites position in | | | | indefinitely: giving your competitors a clear |
| the search engines through the links that you | | | | competitive advantage going into the future. |
| attain from the social bookmarking and other | | | | Professional bookmarking companies will have |
| sites that may link to your webpage after | | | | registered and trusted accounts on |
| seeing it there. The linking part is the most | | | | bookmarking sites, and will not attempt to |
| important bi-product of social bookmarking | | | | provide multiple votes from the same IP |
| services; the other advantages are just | | | | address in an attempt to game the algorithm |
| ancillary. | | | | of the sites. |
| | | | |
| A social bookmarking company will work with | | | | When looking for a bookmarking service you |
| you to identify the most important pages on | | | | should look for a company that has |
| your website, then they will gain links for | | | | experience in either search engine |
| those pages from social bookmarking | | | | optimization or submission services and find |
| websites. They will ensure that your content | | | | out if they have evolved their offerings to |
| gets submitted with appropriate anchor text | | | | allow their clients to gain a competitive |
| to your website, and inside the correct | | | | advantage through leveraging social |
| category of the social bookmarking site, | | | | bookmarking sites. Because social |
| ensuring that you gain maximum exposure and | | | | bookmarking is such a new and fast moving |
| optimum benefit from the links that they | | | | space; companies specializing specifically |
| attain. A social bookmarking service provider | | | | in social bookmarking sites have yet to gain |
| will also maintain a list of social | | | | any traction in the marketplace. Those that |
| bookmarking sites through which to submit | | | | have thus far have attempted to use software |
| your website, and they will most likely | | | | to increase margins, however have done so at |
| update this regularly to ensure that your | | | | the detriment of their offerings. |
| website and internal pages are always being | | | | |