| Social Bookmarking websites rely on the democratic | | | | have large enough user bases to add value to your |
| nature of the web to structure information in such a | | | | website. |
| way that is easily digestible and requires less effort | | | | When working with a social bookmarking provider, it is |
| than before. Such sites, including reddit.com, and allow | | | | imperative that the company employs only manual |
| their massive user base to vote on web pages and as | | | | techniques in promoting your website. Should you work |
| those web pages gain more votes, their position in the | | | | with a provider that uses software as part of their |
| site increases. As a marketing tool, the power of such | | | | process of promoting your site, then not only will your |
| websites is threefold. On one level you gain direct | | | | links be removed from the sites, your domain will also |
| traffic from the sites that are linking to you, on another | | | | be banned; meaning that your chances of being able |
| level you gain brand exposure and acknowledgement | | | | to leverage bookmarking sites will be removed |
| that you are an accredited website, while on the third | | | | indefinitely: giving your competitors a clear competitive |
| level you increase your websites position in the search | | | | advantage going into the future. Professional |
| engines through the links that you attain from the social | | | | bookmarking companies will have registered and |
| bookmarking and other sites that may link to your | | | | trusted accounts on bookmarking sites, and will not |
| webpage after seeing it there. The linking part is the | | | | attempt to provide multiple votes from the same IP |
| most important bi-product of social bookmarking | | | | address in an attempt to game the algorithm of the |
| services; the other advantages are just ancillary. | | | | sites. |
| A social bookmarking company will work with you to | | | | When looking for a bookmarking service you should |
| identify the most important pages on your website, | | | | look for a company that has experience in either |
| then they will gain links for those pages from social | | | | search engine optimization or submission services and |
| bookmarking websites. They will ensure that your | | | | find out if they have evolved their offerings to allow |
| content gets submitted with appropriate anchor text to | | | | their clients to gain a competitive advantage through |
| your website, and inside the correct category of the | | | | leveraging social bookmarking sites. Because social |
| social bookmarking site, ensuring that you gain | | | | bookmarking is such a new and fast moving space; |
| maximum exposure and optimum benefit from the links | | | | companies specializing specifically in social |
| that they attain. A social bookmarking service provider | | | | bookmarking sites have yet to gain any traction in the |
| will also maintain a list of social bookmarking sites | | | | marketplace. Those that have thus far have |
| through which to submit your website, and they will | | | | attempted to use software to increase margins, |
| most likely update this regularly to ensure that your | | | | however have done so at the detriment of their |
| website and internal pages are always being submitted | | | | offerings. |
| to the sites that pass the most link equity and that | | | | |