| The various aspects of social psychology
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| | taking and curiosity, purchasing
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| could be examined within the wide
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| | behaviour and purchasing frequency and
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| concepts of intelligence, gender,
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| | demographic variables such as age and
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| advertising, consumer culture, stress and
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| | gender. Contemporary consumer culture
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| psychological issues that define society.
| |
| | could be studied in relation to an
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| Considering consumer behaviour, social
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| | excessive emphasis on beauty and
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| psychology uses convincing theories to
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| | appearance and an obsession with youth, a
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| explain addictive consumption, the
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| | phenomenon that has seen an increased
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| influence of advertising and the
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| | dependence on cosmetic surgery. The
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| phenomenon of purchasing. Advertising is
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| | increased importance of the body in the
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| seen as a subtle psychological
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| | consumer culture could be studied along
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| manipulation as it creates desires and
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| | with the significance of appearance in
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| anxiety in the potential consumers
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| | modern society, the role of marketing and
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| (Papers4you.com, 2006).Advertising can
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| | advertising images, and the psychological
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| have both psychological and commercial
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| | need for self-expression (Papers4you.com,
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| aspects including misattribution, bias,
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| | 2006).Social psychology is however
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| suggestibility, and could be studied from
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| | focused not just on consumption and
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| global or local perspectives.
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| | public attitudes on advertising, but also
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| Organisational consumption is seen as
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| | on group behaviour, general individual
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| different from individual consumption
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| | and collective attitudes towards various
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| although generic psychological theories
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| | social issues including war, work,
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| of human motivation such as that of
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| | violence and quality of life. This would
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| Maslow and Freud can explain consumer
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| | in turn explain how individuals deal with
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| behaviour. However consumer behaviour can
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| | stress, and focus on the psychological
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| also be studied in terms of the notion of
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| | consequences of stress. Although
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| quality and its relation to customer
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| | psychological disorders may in some cases
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| satisfaction (Silva et al, 2005).The
| |
| | be a direct result of social stress,
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| objective measures of customer needs,
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| | deviant behaviour in society could be
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| pricing and expectations of the customers
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| | explained with the help of several
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| may have to be analysed within Service
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| | theories such as the theory of
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| Quality or Expectations models. Hogg and
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| | subcultures by Parker, the structural
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| Garrow (2003) highlighted on the
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| | strain theory by Merton, or the theory of
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| psychological aspects of gender and the
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| | conformity. Social psychology is thus
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| influence on consumption of advertising.
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| | focused on explaining a wide range of
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| Advertising has been found to be
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| | issues from advertising and consumer
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| processed and interpreted differently
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| | behavior to public attitudes on social
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| according to gender schemas and
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| | issues and antisocial
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| perceptions. This would in turn relate to
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| | behaviour.BibliographyHogg M.K.; Garrow
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| psychological theories of gender such as
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| | J. (2003) Gender, identity and the
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| the theory of biological determinism,
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| | consumption of advertising Qualitative
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| Freudian theory of personality
| |
| | Market Research: An International
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| development, cognitive-developmental
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| | Journal, Volume 6, Number 3, June, pp.
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| theory, and feminist theories.Bridging
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| | 160-174(15)Orth, Ulrich R.(2005) Consumer
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| the gap between gender studies and gender
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| | personality and other factors in
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| differences in consumption could provide
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| | situational brand choice variation The
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| us with new insights on social and
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| | Journal of Brand Management, Volume 13,
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| psychological aspects of consumer
| |
| | Number 2, November, pp. 115-133(19)Papers
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| behavior. Orth (2005) indicated that
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| | For You (2006) "P/M/510. Advertising:
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| consumer behaviour largely depends on
| |
| | means of psychological manipulation",
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| consumer personality and susceptibility
| |
| | Available from [22/06/2006]Papers For
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| to interpersonal influence, consumer
| |
| | You (2006) "P/M/646.
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| situational disposition such as risk
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| |
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