| The list of best selling products often feels like a re-run, | | | | has to tie into something going on in the news or into a |
| with the same names seemingly dominating the | | | | national holiday or calendar event. |
| marketplace. With so many fantastic products and | | | | Did you know that there are hundreds of holidays or |
| services out there, I'm sure it's frustrating to some new | | | | calendar events for each month of the year, each |
| companies that established names like Schiff and | | | | giving you a golden opportunity to be instantly |
| Country Life seem to have their products flying out of | | | | newsworthy? For example, April is Cancer Control |
| the stores all the time, while others are often left out in | | | | Month, Child Abuse Prevention Month, Couple |
| the cold. | | | | Appreciation Month, National Humor Month, National |
| What are these companies doing differently? The | | | | Autism Awareness Month, Lawn and Garden Month, |
| answer has everything to do with promotion, | | | | National Poetry Month and Alcohol Awareness Month. |
| promotion and... more promotion! Established | | | | Also, April brings us Easter and Spring Break. May is |
| businesses understand that to stay ahead of the | | | | Clean Air Month, Creative Beginnings Month, Family |
| competition, they need to keep their company and | | | | Wellness Month, Fibromyalgia Awareness Month, Get |
| product names in front of the masses. They tirelessly | | | | Caught Reading Month, National Stroke Awareness |
| promote themselves to anyone who will listen. They | | | | Month and National Mental Health Month. Also May has |
| understand the media is the pathway to the American | | | | Mother's Day, Armed Forces Day and Memorial Day - |
| public. | | | | so anything having to do with mothers or the military is |
| People hear them on the radio, see them on TV or | | | | in demand by the media throughout the month. |
| read about them in newspapers and magazines. And | | | | The point is, if your product can tie in any way to any |
| guess what? If they are interested, they buy the | | | | of these type of calendar events, the media may be |
| product! The question is: how do you get the media | | | | interested in what you have to say. If your product |
| talking about you and your product? The good news is | | | | doesn't tie into any timely happenings, look for |
| that your spokesperson doesn't have to be a famous | | | | newsworthy angles that relate to your topic. If the |
| name (or your product an established brand) to get on | | | | media can see the value of your message for its |
| talk radio, TV or print coverage. Your product simply | | | | audience you're in the promotion game! |