| The list of best selling products often
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| | going on in the news or into a national
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| feels like a re-run, with the same names
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| | holiday or calendar event.
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| seemingly dominating the marketplace.
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| | Did you know that there are hundreds of
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| With so many fantastic products and
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| | holidays or calendar events for each
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| services out there, I'm sure it's
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| | month of the year, each giving you a
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| frustrating to some new companies that
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| | golden opportunity to be instantly
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| established names like Schiff and Country
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| | newsworthy? For example, April is Cancer
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| Life seem to have their products flying
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| | Control Month, Child Abuse Prevention
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| out of the stores all the time, while
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| | Month, Couple Appreciation Month,
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| others are often left out in the cold.
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| | National Humor Month, National Autism
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| What are these companies doing
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| | Awareness Month, Lawn and Garden Month,
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| differently? The answer has everything to
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| | National Poetry Month and Alcohol
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| do with promotion, promotion and... more
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| | Awareness Month. Also, April brings us
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| promotion! Established businesses
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| | Easter and Spring Break. May is Clean Air
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| understand that to stay ahead of the
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| | Month, Creative Beginnings Month, Family
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| competition, they need to keep their
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| | Wellness Month, Fibromyalgia Awareness
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| company and product names in front of the
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| | Month, Get Caught Reading Month, National
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| masses. They tirelessly promote
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| | Stroke Awareness Month and National
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| themselves to anyone who will listen.
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| | Mental Health Month. Also May has
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| They understand the media is the pathway
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| | Mother's Day, Armed Forces Day and
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| to the American public.
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| | Memorial Day - so anything having to do
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| People hear them on the radio, see them
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| | with mothers or the military is in demand
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| on TV or read about them in newspapers
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| | by the media throughout the month.
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| and magazines. And guess what? If they
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| | The point is, if your product can tie in
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| are interested, they buy the product! The
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| | any way to any of these type of calendar
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| question is: how do you get the media
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| | events, the media may be interested in
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| talking about you and your product? The
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| | what you have to say. If your product
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| good news is that your spokesperson
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| | doesn't tie into any timely happenings,
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| doesn't have to be a famous name (or your
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| | look for newsworthy angles that relate to
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| product an established brand) to get on
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| | your topic. If the media can see the
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| talk radio, TV or print coverage. Your
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| | value of your message for its audience
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| product simply has to tie into something
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| | you're in the promotion game!
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