| Today I received two professional publications, one | | | | Do you see a pattern here? |
| focuses on issues for the mental heatlh profession and | | | | I'm a psychologist, I like thinking and talking, reading and |
| the other addresses building information marketing | | | | researching as much as the next human behavior |
| businesses. I read each this evening one after the | | | | geek. It's cool to think big thoughts and talk about it. But |
| other and noticed some stark contrasts. | | | | when that is ALL we do, our businesses suffer. There |
| Mental health professionals write a lot about thinking | | | | is no creation of tangible products when we just think |
| and talking. I suppose that is what most of us do well, | | | | and talk about ideas. I get so frustrated when I hear |
| considering we have many years of school under our | | | | that my colleagues are forming another committee to |
| belts and psychotherapy requrires a significant amount | | | | discuss the possibility of maybe doing something at |
| of talking. In fact, we develop our expertise by thinking | | | | some undefined future date. Why all the |
| and share it by talking (and writing). I can tell we do a | | | | over-analysis? (Yes, that is a real question. I'm not |
| lot of thinking and talking when I read phrases like, | | | | making a joke.). |
| "...gathering information," | | | | OK, professors get paid for thinking and talking, and if |
| "...committees will meet to discuss," | | | | you want to be a professor, not a private practitioner, |
| "...in the planning phases," | | | | that business model will work for you. But if you want |
| "...more consideration will be given." | | | | to be a successful clinician you have to TAKE |
| "...more research is needed." | | | | ACTION to generate income. And you can't be doing |
| In comparison the information marketers write about | | | | the same old things that generated income 5 years |
| doing things to improve their businesses. They write in | | | | ago. Our culture and society has changed so much |
| absolute terms regarding their work. A favorite phrase | | | | that we need to shift our focus,learn new ways of |
| of info marketers is "implementation." They are all | | | | sharing our knowledge (and get paid for it). |
| about implementing tasks to meet goals or create | | | | So please go ahead and think about the practice you |
| results. The phrases in the info marketers' newsletter | | | | want to have, talk to those who can support your plan, |
| go like this: | | | | educate you on how to get there and then take that |
| "...Start a new program." | | | | information and DO IT. Take action, any action, |
| "Creating a product that focuses on..." | | | | because the alternative of doing nothing will result in no |
| "Today [Ron] is setting up a business.." | | | | change, no growth and no more income in your |
| "[John] achieved 5 goals.." | | | | pocket. |