Sales: I Don't Know What To Do-Guess I'll Call Steve

I knew the first time I met him that he was just out towith him, but I could see right through his act and could
get my business. After all he was a salesman. That'sfollow his every move.
what his card said, that's what his job was, and that'sThen the day came that I ordered something that the
what he did for a living.local store didn't have in stock but needed quickly. It
I don't trust salesmen, and I bet a lot of the people whowasn't a big order and Steve was on commission, but
read this don't either.he drove a couple of hours to get to another store,
It's not surprising, I guess. There are a lot ofpick up the order, and then drove back and delivered it
salespeople in the world who will do or say almostpersonally. He probably didn't make any commission on
anything to get a sale, and a lot of times the thingsthat order.
they say are lies or half truths, and the things they doA few days later, I placed another order. This one was
are deceptive and deceiving. Just like a lot of othera little bigger, so he had more at stake. As it turned out,
things in life, it only takes getting burned a couple ofhis firm had discontinued those items but he bought
times to make you distrust all of their ilk. (C'mon, whothem from another company in the area and sold
uses "ilk" anymore?)them to us...at cost.
I was a federal purchasing agent, so it was MY job toThe day finally came when I had been trying to track
deal with salespeople, and I got to see a lot of the baddown something for one of our departments but was
ones. I got to see a lot of junk passed off as qualityunable to come up with a supplier or even a
goods, and sometimes I had help clean up the mess ormanufacturer. I didn't even have anything other than a
deal with the aftermath. This wasn't the first time,description of what I was looking for. I don't remember
either. I had been a business manager for a mentalanything about the item, but I DO remember Steve.
health facility in northwest Florida, an accountant forWhen I had totally exhausted all my resources, I picked
the Florida State Department of Education inup the phone and called Steve. He had never heard of
Tallahassee, and a fiscal consultant/accountantthis sort of thing either! I was up against a wall.
purchasing agent/comptroller in a regional office of aThe next day, the phone rang. It was Steve. He had
federally funded education program. I had been takenspent hours calling contacts and suppliers all over the
on a few rides and, like I said, I don't trust salesmen. Icountry with only a description of what I was looking
had gotten to see enough of them in action.for. He had come up with a manufacturer and a
Over the years, I had begun to stereotype people insupplier, and he gave me the addresses and phone
sales. When they walked in the door, the first thing Inumbers.
thought was, "Uh-oh. Wonder what he/she's going toIn network and internet marketing, it is often said that
try to push off on me this time?" I had my defensesone of the first things you need to do is establish a
up and it showed. If a sales person gave me abond of trust between yourself and the customer. It
compliment or made a joke, I figured they were justworks in a lot of places, this "bond of trust" thing.
trying their tricks to get inside my defenses, so I justI will never know if Steve did the things he did because
hardened that wall, didn't give them any more time thanhe was a good guy, or liked me, or had made a
I had to, and then forgot about them.promise to his dying mother. Maybe he did what he did
Then along came Steve.because he was a salesman and that's how he knew
He was the major rep assigned to our account by ato make sales.
local office supply and equipment firm. We did a lot ofWell, it worked. He made sales. It didn't take long for
business with them, so there was no way to avoidme to start slipping business to Steve whenever I
dealing with him. He was smooth, but pleasant, and itcould. I trusted and respected him, and I owed him.
was difficult, but I managed to keep the wall up.After all, wasn't he the one who taught me that not all
I couldn't understand why the other purchasing agentssalespeople are just out to get my business?
were always calling him and placing orders with him. IYou know something? Maybe that's not the only thing I
could see what he was doing. He worming his waylearned.
into their confidence so that they would place orders