| What have sickness, recuperation, rest, mindset, | | | | one trillion dollars in a few years' time. Essentially, the |
| humour, energy and diet got to do withcompanies? | | | | role ofthe doctor should be one of promoting wellness |
| These are terms applicable in physical wellness but | | | | instead of merely concentrating on curingthe patient |
| they are equally relevantin the context of corporate | | | | after he is inflicted with an ailment. |
| wellness. | | | | In a similar vein, companies are also seeking the same |
| Turnaround has become increasingly important, given | | | | goal, that is corporate wellness. |
| the financial crisis that hit Asia in | | | | Corporate wellness is becoming one of the greatest |
| 1997, the financial scandals plaguing the Western | | | | and most powerful terms of thecorporate dictionary. |
| corporate giants and the emergence ofthe economies | | | | Unfortunately, it is also one of the most misunderstood. |
| in China and India. In some instances, the businesses | | | | "Corporatewellness" is not merely referring to physical |
| appear relativelyhealthy, though they are experiencing | | | | and mental health programs for thecorporate |
| declining market share, increasing costs, | | | | executives. |
| losingcompetitiveness and plummeting revenues. | | | | The term "corporate wellness" depicts the desired |
| Hence, a major crisis is brewing and will hitany time | | | | state of excellent corporate physical and mental health. |
| when the interest rate increases or the economy goes | | | | And it should be an actively sought-after goal. |
| into recession. | | | | "Corporate wellness" is the total well being and |
| Unfortunately, most troubled companies do not survive | | | | complete integration of body, mind and spirit - the |
| the turbulence in the marketplace. | | | | realization that everything the corporate does, its |
| The average life expectancy of a multinational | | | | strategy, leadership, mindset, culture, values has an |
| company is about 40 to 50 years. Manycompanies die | | | | effect on its well being. The term "corporate wellness" |
| prematurely. Some companies experience poor health | | | | is used in this context to include the use of modern |
| with office politics,egos and bureaucracy stifling human | | | | and alternative medicine. |
| creativity, enthusiasm and commitment. Many ofthese | | | | Modern or Western medicine seeks to treat the |
| ailing companies suffer from a toxic corporate climate | | | | symptoms such as poor productivity. Theremedy is |
| which urgently need to bedetoxified, while others are | | | | surgery or downsizing. Alternative or Eastern medicine |
| genetically flawed and are thus unable to handle | | | | treats the root cause ofthe corporate woes. The |
| changes inthe marketplace. | | | | cause of the poor productivity is perhaps due to its |
| For centuries, we have been searching for the elixir of | | | | dysfunctionalcorporate culture. Beyond disease-free |
| longevity. Today, the wellness andhealth industry | | | | medicines, Corporate wellness also seeks for new |
| worldwide is the one of the fastest growing | | | | excellent levels of corporate health such as how to |
| businesses, and it is expectedto grow exponentially to | | | | improve the attitude, mindset and soul of the company. |