| The various aspects of social psychology
| |
| | situational disposition such as risk
|
| could be examined within the wide
| |
| | taking and curiosity, purchasing
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| concepts of intelligence, gender,
| |
| | behaviour and purchasing frequency and
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| advertising, consumer culture, stress and
| |
| | demographic variables such as age and
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| psychological issues that define society.
| |
| | gender. Contemporary consumer culture
|
| Considering consumer behaviour, social
| |
| | could be studied in relation to an
|
| psychology uses convincing theories to
| |
| | excessive emphasis on beauty and
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| explain addictive consumption, the
| |
| | appearance and an obsession with youth, a
|
| influence of advertising and the
| |
| | phenomenon that has seen an increased
|
| phenomenon of purchasing. Advertising is
| |
| | dependence on cosmetic surgery. The
|
| seen as a subtle psychological
| |
| | increased importance of the body in the
|
| manipulation as it creates desires and
| |
| | consumer culture could be studied along
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| anxiety in the potential consumers
| |
| | with the significance of appearance in
|
| (Papers4you.com, 2006). Advertising can
| |
| | modern society, the role of marketing and
|
| have both psychological and commercial
| |
| | advertising images, and the psychological
|
| aspects including misattribution, bias,
| |
| | need for self-expression (Papers4you.com,
|
| suggestibility, and could be studied from
| |
| | 2006).
|
| global or local perspectives.
| |
| | Social psychology is however focused not
|
| Organisational consumption is seen as
| |
| | just on consumption and public attitudes
|
| different from individual consumption
| |
| | on advertising, but also on group
|
| although generic psychological theories
| |
| | behaviour, general individual and
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| of human motivation such as that of
| |
| | collective attitudes towards various
|
| Maslow and Freud can explain consumer
| |
| | social issues including war, work,
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| behaviour. However consumer behaviour can
| |
| | violence and quality of life. This would
|
| also be studied in terms of the notion of
| |
| | in turn explain how individuals deal with
|
| quality and its relation to customer
| |
| | stress, and focus on the psychological
|
| satisfaction (Silva et al, 2005). The
| |
| | consequences of stress. Although
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| objective measures of customer needs,
| |
| | psychological disorders may in some cases
|
| pricing and expectations of the customers
| |
| | be a direct result of social stress,
|
| may have to be analysed within Service
| |
| | deviant behaviour in society could be
|
| Quality or Expectations models. Hogg and
| |
| | explained with the help of several
|
| Garrow (2003) highlighted on the
| |
| | theories such as the theory of
|
| psychological aspects of gender and the
| |
| | subcultures by Parker, the structural
|
| influence on consumption of advertising.
| |
| | strain theory by Merton, or the theory of
|
| Advertising has been found to be
| |
| | conformity. Social psychology is thus
|
| processed and interpreted differently
| |
| | focused on explaining a wide range of
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| according to gender schemas and
| |
| | issues from advertising and consumer
|
| perceptions. This would in turn relate to
| |
| | behavior to public attitudes on social
|
| psychological theories of gender such as
| |
| | issues and antisocial behaviour.
|
| the theory of biological determinism,
| |
| | Bibliography
|
| Freudian theory of personality
| |
| | Hogg M.K.; Garrow J. (2003) Gender,
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| development, cognitive-developmental
| |
| | identity and the consumption of
|
| theory, and feminist theories. Bridging
| |
| | advertising Qualitative Market Research:
|
| the gap between gender studies and gender
| |
| | An International Journal, Volume 6,
|
| differences in consumption could provide
| |
| | Number 3, June, pp. 160-174(15)
|
| us with new insights on social and
| |
| | Orth, Ulrich R.(2005) Consumer
|
| psychological aspects of consumer
| |
| | personality and other factors in
|
| behavior. Orth (2005) indicated that
| |
| | situational brand choice variation The
|
| consumer behaviour largely depends on
| |
| | Journal of Brand Management, Volume 13,
|
| consumer personality and susceptibility
| |
| | Number 2, November, pp.
|
| to interpersonal influence, consumer
| |
| |
|
