| INDIAN JOURNAL OF GERONTOLOGY, VOL.20, | | | | area certain electronic items used by people such as |
| No.4, 2006, p:405-416. | | | | (a) Personal computer, (b) Internet, (c) digital diary, (d) |
| INTRODUCTION | | | | mobile phone, (e) micro-oven, (d) disc-man, (e) Digital |
| Electronic technology is changing our life-style to a | | | | cameras, (f) lap-tops, (g) automatic washing machine, |
| great extent. Prevalence and excessive use of | | | | (h) DVD players, and frequent visits to (i) computerized |
| electronic products found among people, cutting | | | | shops/ movie halls/ theme parks/ ATMs, etc were |
| across cultural differences, have set in a trend for | | | | stated and verified. The inventory consists of 42 items |
| e-culture. Electronic-culture is new. It is emerging as a | | | | with 2 responses, i.e., "yes" and "no" respectively for |
| transnational and global phenomenon; not confined to | | | | each item. The 42 items are classified into 4 areas, |
| geographical boundaries. Internet, especially, is | | | | namely, home=16 items, office=11 items, personal=8 |
| expected to bring in sweeping and lasting cultural | | | | items and public=7 items. The score for 'yes' in home |
| transformations. For instance, terms like e-commerce, | | | | area is 2, in office is 1, in personal area is 3 and in public |
| e-business, e-banking, e-mails, e-organizations, | | | | area is 1 were as the score for 'no' in all the areas is 0. |
| e-governance, e-journals, e-books, e-medicine, internet, | | | | The maximum score possible in this inventory is 74 |
| web-shopping, etc have become part of the current | | | | and the minimum score is 0. High score indicates high |
| lexicon. | | | | e-culture and low score indicates low e-culture. The |
| The advances and breakthroughs made in the fields | | | | reliability and validity co-efficient values for this |
| of information and communication technology (ICT) and | | | | inventory were 0.72 and 0.85 respectively found |
| electronics during the present and previous centuries | | | | significant at 0.001 levels. |
| have resulted in the emergence of e-culture. Though | | | | (2)Revised University of California at Los Angles |
| the ICT revolution started in the near past its progress | | | | (UCLA) Loneliness Scale |
| towards networking is achieved only recently through | | | | This scale was developed by Russell et al (1980). It is a |
| the impetus provided by the Internet (Uzelac, 2003). | | | | 20 item self-report on which respondents express |
| According to Mercer (2003) it is the ICT-availability and | | | | how often their feelings and behaviours reflect |
| access to Internet that provides scope for production | | | | perceived isolation and dissatisfaction with social |
| of e-culture. However, today the emergence of | | | | relationships. This scale consists of 10 statements |
| e-culture is taken for granted due to prevalence of the | | | | dealing with satisfaction of one's social relationships |
| interactive digital applications of the ICT such as | | | | and 10 statements dealing with dissatisfaction of one's |
| Internet and mobile technologies (Mitchell, 2003). | | | | social relationships. Respondents indicated how |
| Van Dijk (2001) identified four different types of | | | | frequently they experience each item on a scale from |
| access to ICT as conditions for the emergence of | | | | 1 to 4, corresponding to 'never,' 'rarely,' 'sometimes,' and |
| e-culture, namely, motivation, possession, use and skills. | | | | 'often' respectively. Russell et al (1980) determined high |
| Motivation concerns psychical access to ICT: the | | | | internal consistency reliability for the instrument yielding |
| interest in it, the will to use it and the lack of fear of | | | | a co-efficient alpha of 0.94. They also found |
| new technology. Possession means, in this context, the | | | | acceptable concurrent validity and discriminant validity. |
| availability of equipment and an Internet connection at | | | | Split-half reliability in Indian context was 0.71 (Jha, 1988). |
| home or at work, school or university. The third | | | | (3)Life-Satisfaction Scale |
| component of access is the actual use that people | | | | This scale was constructed by Campbell et al (1976) |
| make of available possibilities. The use depends in part | | | | to measure life-satisfaction. The scale consists of 7 |
| on the fourth form of access, namely the possession | | | | items based on Likert-type of scaling technique with 5 |
| of digital skills (De Haan & Huysmans, 2002). | | | | responses, namely, 'very happy,' 'pretty happy,' 'happy,' |
| E-culture though prevalent widely, is a recent | | | | 'not happy,' and 'not too happy,' and the scores range |
| phenomenon. The scientist community has not | | | | from 1 to 5 respectively. The maximum score possible |
| explored much of it now. De Haan and Huysmans | | | | in this scale is 35 and the minimum score is 7. The |
| (2002) cautions that the exploration of e-culture may | | | | test-retest reliability reported for this scale and the |
| only be the start of a long-term process of change | | | | validity worked out with Psychological Well-being Scale |
| taking place at a global level. Research on e-culture | | | | and with Index of Domain Satisfaction was found to |
| presently is at a rudimentary level and so is its | | | | be significant. |
| concept. Scholars in this field have tried to define | | | | Procedure |
| e-culture in various ways, but all being far from | | | | The samples of this study were personally and |
| conclusive. | | | | individually contacted and data was obtained through |
| E-culture is increasingly perceived as a new digital | | | | face-to face interview. The duration of data collection |
| media culture or digitalization of culture. Netherlands | | | | were spread over a period of two months (60 days). |
| council for culture (2004) argues that, within the | | | | The obtained responses were scored and statistically |
| context of the 'digitizing society,' e-culture should be | | | | analyzed. |
| seen as the integration of ICT into the primary | | | | Table I: Showing the Mean, SD, SEM and t-test for |
| processes of productivity, distribution, presentation, | | | | e-culture score of the groups on the basis of gender. |
| preservation and (re)utilization of cultural expression. | | | | Gender N Mean SD SEM t-value LS |
| According to the view of De Haan and Huysmans | | | | Male 60 34.80 15.46 1.09 1.35 NS |
| (2002) the term 'e-culture' is stated to refer to the | | | | Female 60 32.37 15.96 1.44 |
| diffusion of new technology, its application for various | | | | Table II: Showing the Pearson's moment correlation |
| avenues such as information and communication in | | | | co-efficient for e-culture withloneliness and |
| addition to shifts effected in related attitudes, values | | | | life-satisfaction. |
| and norms. Patel and Rajendran (2005) have defined | | | | Variables r |
| "electronic culture" as "increased use of electronic | | | | Loneliness -0.171** |
| goods by individuals in various areas like home, office, | | | | Life-satisfaction 0.154** |
| public places and those they carry personally with | | | | ** significant at 0.001 levels |
| them, to fulfill their psycho-social needs." | | | | *significant at 0.005 levels |
| E-culture is both technological and a social | | | | Discussion |
| development. There is a widespread consensus that | | | | The main aim of this research study was to explore |
| new digital and networking technologies like the World | | | | the relationship of e-culture with loneliness and |
| Wide Web (WWW) and the Internet have the | | | | life-satisfaction among the elderly. For this purpose |
| capacity to reorder the domains of everyday social | | | | Pearson's product moment correlation were calculated, |
| and personal life (Dona Kolar-Panov, 2003). Cultural | | | | since no significant gender differences were found as |
| habits and participation in cultural life are changing as a | | | | indicated in Table I the results for both sexes are |
| corollary of e-culture. Hence, it would be pertinent here | | | | combined and given in Table II. |
| to consider briefly the concept and importance of | | | | It is inferred from the results summarized in Table II |
| culture in the light of a psychological focus leading to | | | | that e-culture has a highly significant positive |
| the study on the impact of e-culture. | | | | relationship with life-satisfaction but is negatively and |
| According to Brislin (2000) one of the major | | | | significantly related to loneliness. |
| assumptions of cross-cultural social psychology is that | | | | In this study e-culture has been conceptualized as |
| culture shapes human behavior. Numerous advanced | | | | increased use of electronic products. The outcome of |
| theories of social behavior indicate that cultural factors | | | | the present research indicates that more use of |
| play significant role in the determination of behavior, | | | | electronic items by the elderly results in high |
| shaping values, self, and motivation of individuals | | | | life-satisfaction. This outcome of the present study can |
| (Markus & Kitayama, 1991). Lehman et al (2004) point | | | | defended by the view that access to electronic |
| out that culture and psychological processes influence | | | | technology and use of electronic products by elderly |
| one another and a dynamic interplay exists between | | | | has multiple implications, it connotes that the elderly |
| them. | | | | posses the required digital skills, is active and |
| Culture aims to ensure a harmonious relationship | | | | productive, is mentally and physically healthy, has |
| between humans and their environments. Psychological | | | | adequate economic support and is progressive minded. |
| well-being remains the main focus of cultural norms | | | | Van Dijk (2001) has already identified four different |
| and practices. Myers and Diener (1995) refer to | | | | types of access to information and communication |
| life-satisfaction as one of the three key aspects of | | | | technology (ICT) as conditions for the emergence of |
| psychological well-being, the others being positive and | | | | e-culture, namely, motivation, possession, use and skills. |
| negative affect. Life satisfaction stands together with | | | | Hence, the elderly individuals who are high in e-culture |
| the affective elements to yield a relatively | | | | may find easy to adjust to the demands of |
| comprehensive picture of psychological well-being | | | | e-environment and thereby experience more |
| (Diener et al., 1999). Chirkov et al (2005) found | | | | life-satisfaction. |
| 'culture-fit' is positively associated with life satisfaction. | | | | The finding of this research that e-culture is inversely |
| Adjustment to cultural demands is essential for | | | | related to loneliness among elderly indicates that |
| psychological well-being and life-satisfaction. But | | | | increased use of electronic products by elderly |
| cultures are diverse and dynamic social systems and | | | | individuals results in low level of loneliness and vice |
| not static monoliths (Bandura, 2002). Cultural changes | | | | versa. The rationale for this finding might be that the |
| are inevitable and tend to create new demands which | | | | preoccupation with electronic products especially |
| the elderly may find difficult to fulfill. Now the dawning | | | | multi-media technologies by the elderly may make |
| of e-culture emphasizes the acquiring of digital skills | | | | them feel part of a social network or be a |
| and demands shifts in related attitudes, values and | | | | replacement for the lack of friends. The information |
| norms. Access and usage of electronic technology will | | | | and communication technology (ICT) championed by |
| be an important determinant of life-satisfaction in this | | | | Internet and mobile technology ensuing in e-culture has |
| era of e-culture. | | | | made access to information and communication |
| Culture also emphasize the importance of group living | | | | between people simple, effortless and undemanding. |
| because from an evolutionary perspective, solitude | | | | Loneliness which is popularly viewed as relative deficit |
| (loneliness) is dangerous; mutually supportive collective | | | | in adequate social relations may be compromised by |
| behaviour is beneficial, both for survival and sexual | | | | increased indulgence in electronic technology making |
| reproduction. Thus, it makes sense to assume that | | | | contacts and communication easy for the elderly. |
| humans have an evolved tendency toward the | | | | Further the elderly individuals possessing the motivation |
| establishment of shared beliefs, behaviours, and | | | | and skills to use electronic products may have more |
| normative structures that help hold social collectives | | | | perceived control over their environments. Patel (1998) |
| together (Campbell, 1982). Loneliness is popularly | | | | has empirically proved that increased perceived control |
| viewed as a relative deficit in social relationship with | | | | results in decreased loneliness among the elderly. |
| others in the environment. Russell, Peplau, and Cutrona | | | | CONCLUSION |
| (1980) defined loneliness "as the relational deficit | | | | The present study reveals that e-culture is positively |
| reflecting interpersonal and social relationships that the | | | | and significantly related to life-satisfaction and |
| individual evaluates as quantitatively inadequate or too | | | | loneliness is negatively and significantly related to |
| few in numbers." It has been conceived as a problem | | | | e-culture among the elderly. |
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| context also appears inadequate (Patel, 1998). | | | | digitalization of culture and the implications for cultural |
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| Indian elderly to the e-cultural phenomenon. Adapting to | | | | I-II, pp.21-25. |
| e-culture demands the acquiring of digital skills (De | | | | Patel, J. M. A and Rajendran, K. (2005) E-culture |
| Haan and Huysmans, 2002). The elderly might find this | | | | Inventory. SCOPE- Annamalai Psychology Journal, Vol. |
| difficult which may leave them less satisfied with life | | | | I, pp. 1-11. |
| and also feel lonelier. No studies relating e-culture, | | | | Peplau, L.A., Bikson, T.K., Rook, K.S and Goodchilds, J.D |
| loneliness and life-satisfaction among the elderly were | | | | (1982). Being old and living alone. In L.A.Peplau & |
| also found. Hence this investigation is a pioneering | | | | L.D.Perlman (Eds). Loneliness of source book of |
| effort made to explore the relationship of e-culture | | | | current theory, research and therapy. New York: John |
| with loneliness and life-satisfaction in Indian context. | | | | Wiley. |
| This investigation will enlighten the academic and | | | | Russell, D.W., Peplau, L.A and Cutrona, C.E (1980). The |
| research fraternity throwing light on the relationship of | | | | Revised UCLA Loneliness Scale: Concurrent and |
| e-culture with loneliness and life-satisfaction among the | | | | discriminant validity evidence. Journal of Personality and |
| elderly. | | | | Social Psychology, 39, pp. 472-480. |
| METHOD | | | | Uzlec, A. (2003). E-culture: Cultural Goods between |
| Sample | | | | Public Domain and Private Property. In S. Dragojevic., D. |
| The sample for this study comprised of 120 elderly | | | | Dodd., B. Cvjeticanin and C. Smithuijsen (Ed)(2005): |
| individuals (60 females and 60 males respectively) | | | | E-Culture: The European Perspective- Cultural Policy, |
| from Pondicherry (a Union Territory of India). The age | | | | Creative Industries, Information Lag (From the |
| range of the samples were between 60 to 73 years | | | | proceeding of the round table meeting, Zagreb, 24-27 |
| (Mean age=64.3 years). Samples were restricted to | | | | April 2003). Zagreb: Institute of International Relations. |
| the educated segment of the elderly population, those | | | | pp. 31-40. |
| with a minimum of a graduate degree and above | | | | Van Dijk, J. (2001). The accessibility of ICTs and the |
| were only included in this study. Purposive sampling | | | | quality of infrastructure and services. In: Ministry of |
| technique was adopted. | | | | Transport, Public Works and Water Management of |
| Tools used | | | | the Netherlands (Ed.), People in networks: A |
| The research tools used in this study for data | | | | contribution to the discussion of the Ministry of |
| collection were the (1) e-culture Inventory, (2) UCLA | | | | Transport to the debate about the Digital Divide. The |
| Loneliness Scale, and (3) Life-Satisfaction Scale, | | | | Hague: Ministry of Transport, Public Works and Water |
| selected after a comprehensive review of related | | | | Management. |
| literature. | | | | Venkoba Rao, A. (1992). The Universe of Geron. |
| (1) E-culture inventory | | | | Presidential Address, 6th National Conference, |
| This inventory was developed by Patel and Rajendran | | | | Association of Gerontology, November. 1992. Aligarh, |
| (2005) to measure e-culture. It evaluates e-culture | | | | India. |
| based on multiple electronic products people use in | | | | Weiss, R.S. (1973). Loneliness: The Experience of |
| different areas such as home, office, public places and | | | | Emotional and Social Isolation. Cambridge, MA: MIT |
| those that they carry personally with them. Under each | | | | Press. |