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Article #13: GM Agrees to Modify its Robot Commercial

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Previously General Motors said that they John M. McDonald, "the issue being raised
have no plans of changing their Robot ad was a serious one, from a group of
and even insisted that they will air the credible people" and this is exactly what
same ad on the academy awards. But due to encouraged the company to modify the ad.
insistent public clamor for the automaker So why did it takes long for GM to
to change its ad, finally General Motors decide? It should be noted that more than
gave in. 93 million people saw the ad last Sunday
The automaker has agreed to modify its which was considered to be one of the
TV commercial which was aired last Sunday biggest TV audiences in US history but
at the Super Bowl to put an end to the only a relatively small number of people
week long controversy surrounding the have complained about the robot
robot ad. The automaker will eliminate commercial of GM. This fact has lead the
the bridge sequence since that is the automaker to keep a firm stand not to
part the mental health organizations have change their ads, GM spokeswoman told USA
found offensive and alarming. Today that the automaker has no plans to
Mental health organizations have change the ads since it has received
bombarded General Motors with protests "more than a handful" of complaints "but
about the ad, saying that the ad depicts not a tsunami". Plus let us not forget
suicide. General Motors says all it wants the fact that the robot commercial has
is to display the company's grave cause the automaker millions of dollars
commitment in maintaining quality on its which makes it understandable why General
products unfortunately the ad ended as Motors have to consider all the odds
trivializing suicide. before it decides to finally modify its
It should be noted that GM was not the commercial. To a company that is
only one with an ad that received experiencing financial difficulties,
negative feedbacks. The Snicker Bar revising a million dollar worth of
commercial of the candy maker Mars, Inc. project is not that easy since it will
had to scrap their ad and related web entail again for some additional cost.
videos since gay rights organizations General Motors Corporation is still the
called it "homophobic". But unlike world's largest automaker and has been
General Motors, Mars Inc. took less than the numero uno in the global industry
a day before deciding to deep-six its ad sales for the past 76 years. GM was
while GM has consumed five days to decide founded in the year 1908. Its global
on the issue. According to GM's spokesman headquarters are located in Detroit.






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