| When we see colors, we connect with them instantly | | | | be a logo that is both memorable and optimized for |
| on a subliminal level. No one can be sure if our | | | | color use. |
| reactions are the result of our very human nature or if | | | | Today, many of us are in love with the "do it yourself" |
| they are shaped by our socialization, but the reactions | | | | plan. We think that if we do a little research and work |
| are very real. The human mind is hardwired to respond | | | | hard, we can do things just as effectively as can a |
| to color. | | | | professional. That might be true in some cases, but |
| Marketing experts know about that powerful | | | | logo design is a perfect example of when we really |
| connection between consumers and color. They've | | | | need an expert's help. |
| done a great deal of research using carefully | | | | Logo experts understand design. They recognize the |
| controlled experiments and have decided that color | | | | power of various forms and can create logos that |
| does have a big role in forming people's perceptions of | | | | communicate the nature of a company instantly. They |
| products and logos. That research is confirmed by real | | | | have special skills and knowledge that helps them |
| world actions, too. Companies have found that | | | | produce winning logos that look a lot better than our |
| changing a logo's color scheme even a little bit can | | | | amateur creations. |
| have a giant impact on sales. | | | | The wise use of color psychology is a perfect |
| When we see colors, we react right away. It happens | | | | example of how the talents and knowledge of a |
| faster than we can read a single word. In fact, the | | | | professional logo creator can make a lot of difference. |
| mind makes color connections and forms opinions | | | | A good designer will know how to choose colors to |
| before the conscious mind even knows what we are | | | | communicate a client's message effectively without |
| looking at! | | | | risking the mistakes "do it yourselfers" often commit. |
| A logo is the most repeated and frequently displayed | | | | If you are in the market for a logo, consult with a |
| symbol of your business. It's on your letterhead, your | | | | talented logo expert who can use the science of color |
| website, business cards, products and more. It's your | | | | psychology to your advantage! |
| "brand" and it's an inseparable part of your business. | | | | Color Psychology Basics |
| When you think about how important your logo is and | | | | Here are some of the most frequently used colors |
| consider the power of colors, it's pretty obvious that | | | | and the positive messages they communicate. As |
| color psychology should be a big part of logo design. If | | | | noted, this basic chart isn't comprehensive. It doesn't list |
| you overlook the color choices in your logo, you might | | | | negative associations and it doesn't discuss the best |
| be "turning off" possible customers instead of | | | | ways to combine colors. However, it is an interesting |
| attracting new buyers. | | | | introduction to color psychology |
| Using color psychology to your advantage isn't easy. | | | | BLACK: Mystery, secrecy, tradition. |
| You can look at a simple chart that lists common | | | | BLUE: Power, calmness, success, trustworthiness. |
| colors and explains what they tend to represent--one | | | | BROWN: Earth and nature, simplicity, seriousness. |
| is even included with this article just to give you some | | | | GREEN: Harmony, health and healing, nature and |
| ideas. Doing that, however, really only scratches the | | | | animals, money. |
| surface of what color psychology is all about. | | | | ORANGE: Affordability, fun, youth, creativity, |
| An effective logo designer will go beyond those simple | | | | celebration. |
| color connections. He or she can take that information | | | | PURPLE: Fantasy and dreams, justice, royalty. |
| and combine it with knowledge of negative color | | | | RED:Excitement, action, adventure, love, passion, food. |
| connotations. A logo design specialist will also | | | | WHITE: Simplicity, cleanliness, innocence. |
| understand how people react to different combinations | | | | YELLOW: Cheerfulness, playfulness, curiosity, |
| of colors and will be able to merge the messages of | | | | amusement. |
| color psychology with great design skills. The result will | | | | |