| When we see colors, we connect with them
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| | psychology with great design skills. The
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| instantly on a subliminal level. No one
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| | result will be a logo that is both
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| can be sure if our reactions are the
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| | memorable and optimized for color use.
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| result of our very human nature or if
| |
| | Today, many of us are in love with the
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| they are shaped by our socialization, but
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| | "do it yourself" plan. We think that if
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| the reactions are very real. The human
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| | we do a little research and work hard, we
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| mind is hardwired to respond to color.
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| | can do things just as effectively as can
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| Marketing experts know about that
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| | a professional. That might be true in
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| powerful connection between consumers and
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| | some cases, but logo design is a perfect
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| color. They've done a great deal of
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| | example of when we really need an
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| research using carefully controlled
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| | expert's help.
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| experiments and have decided that color
| |
| | Logo experts understand design. They
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| does have a big role in forming people's
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| | recognize the power of various forms and
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| perceptions of products and logos. That
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| | can create logos that communicate the
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| research is confirmed by real world
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| | nature of a company instantly. They have
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| actions, too. Companies have found that
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| | special skills and knowledge that helps
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| changing a logo's color scheme even a
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| | them produce winning logos that look a
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| little bit can have a giant impact on
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| | lot better than our amateur creations.
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| sales.
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| | The wise use of color psychology is a
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| When we see colors, we react right away.
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| | perfect example of how the talents and
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| It happens faster than we can read a
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| | knowledge of a professional logo creator
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| single word. In fact, the mind makes
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| | can make a lot of difference. A good
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| color connections and forms opinions
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| | designer will know how to choose colors
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| before the conscious mind even knows what
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| | to communicate a client's message
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| we are looking at!
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| | effectively without risking the mistakes
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| A logo is the most repeated and
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| | "do it yourselfers" often commit.
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| frequently displayed symbol of your
| |
| | If you are in the market for a logo,
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| business. It's on your letterhead, your
| |
| | consult with a talented logo expert who
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| website, business cards, products and
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| | can use the science of color psychology
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| more. It's your "brand" and it's an
| |
| | to your advantage!
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| inseparable part of your business.
| |
| | Color Psychology Basics
|
| When you think about how important your
| |
| | Here are some of the most frequently used
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| logo is and consider the power of colors,
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| | colors and the positive messages they
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| it's pretty obvious that color psychology
| |
| | communicate. As noted, this basic chart
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| should be a big part of logo design. If
| |
| | isn't comprehensive. It doesn't list
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| you overlook the color choices in your
| |
| | negative associations and it doesn't
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| logo, you might be "turning off" possible
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| | discuss the best ways to combine colors.
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| customers instead of attracting new
| |
| | However, it is an interesting
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| buyers.
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| | introduction to color psychology
|
| Using color psychology to your advantage
| |
| | BLACK: Mystery, secrecy, tradition.
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| isn't easy. You can look at a simple
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| | BLUE: Power, calmness, success,
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| chart that lists common colors and
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| | trustworthiness.
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| explains what they tend to represent--one
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| | BROWN: Earth and nature, simplicity,
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| is even included with this article just
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| | seriousness.
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| to give you some ideas. Doing that,
| |
| | GREEN: Harmony, health and healing,
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| however, really only scratches the
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| | nature and animals, money.
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| surface of what color psychology is all
| |
| | ORANGE: Affordability, fun, youth,
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| about.
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| | creativity, celebration.
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| An effective logo designer will go beyond
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| | PURPLE: Fantasy and dreams, justice,
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| those simple color connections. He or she
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| | royalty.
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| can take that information and combine it
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| | RED:Excitement, action, adventure, love,
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| with knowledge of negative color
| |
| | passion, food.
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| connotations. A logo design specialist
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| | WHITE: Simplicity, cleanliness,
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| will also understand how people react to
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| | innocence.
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| different combinations of colors and will
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| | YELLOW: Cheerfulness, playfulness,
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| be able to merge the messages of color
| |
| | curiosity, amusement.
|
